pof optimization

POF CPM Optimization: Find the Exact CPM to Maximize Profit

Posted By ThriveTracker on Sep 16 2012

Now that you’ve gotten full grasp of the basics of CPM bidding on POF, let’s jump ahead and assume that you’ve found your profitable creatives. Now you’re ready to hold everything else constant and find the CPM that produces the most profit for that campaign. Your first inkling might be to duplicate your existing campaign…

How Bidding Works and What to Bid on POF

Posted By ThriveTracker on Sep 9 2012

POF’s CPM-based bidding system can be confusing for people who are more familiar with CPC bidding systems. If you’re used to Facebook’s CPC bidding system, I promise you that once you get used to POF’s system, even though it’s not perfect, it will further justify your hatred toward the Facebook ad platform. POF Bidding System…

POF Optimization/Management Platform Design Sneak Peek

Posted By ThriveTracker on May 6 2012

As most of you know, we have been hard at work on a POF management/optimization/automation platform for the past several months. It’s taking us longer than expected due to the quality of the tool that I want to come out with. It will include 90% of the requested features that I’ve ever gotten, and I…