Now that you’ve gotten full grasp of the basics of CPM bidding on POF, let’s jump ahead and assume that you’ve found your profitable creatives. Now you’re ready to hold everything else constant and find the CPM that produces the most profit for that campaign. Your first inkling might be to duplicate your existing campaign…
POF’s CPM-based bidding system can be confusing for people who are more familiar with CPC bidding systems. If you’re used to Facebook’s CPC bidding system, I promise you that once you get used to POF’s system, even though it’s not perfect, it will further justify your hatred toward the Facebook ad platform. POF Bidding System…
A couple weeks ago, we did a case study on how bidding affected volume. The case study showed that after some point, increasing the bid had very little effect in increasing volume. In today’s case study, we tackle the other question: does changing bids affect traffic quality? Higher quality can be defined in terms of…
POF’s self-serve platform implements a CPM-based bidding system that does not take into account incremental bids, meaning what you bid is what you pay. If you have even run a few campaigns on POF, you must have wondered what a higher bid actually buys you. We know that a higher bid is supposed to give…
