In one of our previous posts, we shared some data we gathered while running POF’s new 960×110 wide banner. So this week, we figured we would keep the banner theme going and introduce a great way to create a bulk of animated banners using batch processing in Adobe Photoshop. Using similar techniques in a tutorial…
Ever since we began creating video tutorials on how to create a landing page, we seemed to always get one similar question: How to make a landing page that’s versatile, yet mimics the offer page. I dismissed this question quickly because I figured that it was a hasty question and that with a quick Google…
In last week’s video, I demonstrated how easy it was to take one large image and create a FAST, EASY, and EFFECTIVE landing page using Dreamweaver’s “hotspot” tool and little else. This week, I wanted to show you how to do something very similar. However, instead of using hotspots to select which areas of your…
It’s a fact: when a person is more engaged in an advertisement or activity, the likelihood of that person taking action (buying something, calling a number, submitting an e-mail, etc…) increases. You can engage the user by posing a question (asking questions solicit an internal response, thus engaging the reader) presenting a miniature interactive game…
This week, I had multiple people ask me how they can create a batch of 300×250 ads with their current collection of 310×110 ads. So, say you had 80 small ads and you wanted to combine them into 40 IAB banners, how would you do it? At first, I thought there was no way since…
