marketing case study

POF Case Study: Is Session Depth Less Than 5 Disadvantageous

Posted By ThriveTracker on Jan 21 2012

A friend who runs a substantial amount of POF traffic came back from ASW and mentioned that the first few session depths for the female demographic might not be worth bidding for.  The rationale being that female users, who tend to get a lot of messages, head immediately to their inboxes and do not notice…