One of the greatest hurdles a lot of performance marketers face with long copy is determining where to position their Call-to-Action (CTA). Should you place it after your headline, by the testimonials, under your value proposition? Luckily, with some coding, we don’t have to worry about choosing one spot. We can create a CTA that…
In Part 1 of this tutorial series, we illustrated how you can create popovers to make the content in your landing pages more engaging. For part 2, we’re going to go over Bootstrap’s Carousel plugin. With the carousel plugin, you’ll be able to create a list of images, items, or elements in an easy-to-view carousel….
With proper organization and structure, you can make any landing page dynamic without any heavy coding. All you need are some ways to associate certain variables with either your users’ clicks, profile information, or location and a means to place corresponding images or copy onto your landing page. The Concept The easiest way to do…
In our previous post, we discussed how useful learning html, php, javascript, and jQuery could be to your digital marketing career. In this post, we wanted to provide some examples showing just how true that can be. Using jQuery’s library of code, we can create a shaking effect, pulsating effect, and typewriting effect that will…
Getting volume on a successful campaign while maintaining performance is the golden egg every marketer seeks in order to create massive profits. On many traffic sources, volume is gained by expanding keywords and variations of keywords. On other traffic sources, volume is gained by opening up targeting criteria to more countries. In POF, the latter…
