case study

POF “Gamer” Case Study

Posted By ThriveTracker on Aug 18 2013

Before creating any campaigns, we always try our best to understand our target audience. That means asking the right questions, talking to friends, and scouring various blogs and articles to discover what resonates with the target audience. Using that very method, I came up with a niche, yet very successful angle, which has generated over…

POF Case Study: Is Session Depth Less Than 5 Disadvantageous

Posted By ThriveTracker on Jan 21 2012

A friend who runs a substantial amount of POF traffic came back from ASW and mentioned that the first few session depths for the female demographic might not be worth bidding for.  The rationale being that female users, who tend to get a lot of messages, head immediately to their inboxes and do not notice…