It’s a fact: when a person is more engaged in an advertisement or activity, the likelihood of that person taking action (buying something, calling a number, submitting an e-mail, etc…) increases. You can engage the user by posing a question (asking questions solicit an internal response, thus engaging the reader) presenting a miniature interactive game (“shoot the target to win -insert offer here-” banners) or grabbing the user’s attention with motion (videos and animated GIFs).

There are plenty of explanations for this behavior, but those shouldn’t be of any concern to you. What should matter to you is whether or not you are doing anything about it!

So in this two-part post, I wanted to show you some ways that you can grab a user’s attention and increase performance by simply adding a few easy-to-create elements to your landing page.

In the first video of this two-part tutorial, I show you how you can make attention-grabbing animated GIFs using Adobe Photoshop almost effortlessly.

If you’re unfamiliar with how to create easy animations with Photoshop, I highly recommend paying close attention to this video. Afterwards, you’ll find how simple it is to take a static image and make it come to life in just a few simple steps. Once you know how to create different kinds of buttons for your landers, you can further optimize your landing pages with a Rotation Script split testing different buttons.

Enjoy the video and please leave any comments or questions in the below!

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6 Comments

  1. falconav8r

    good tutorial…thanks

  2. Aziz Kamara

    Hey thanks!
    If you liked this post, you’ll surely enjoy part 2 next week!

  3. Rich

    Very cool, Aziz! Thank you. It’s like eye candy!!

    This is a bit off-topic, but knowing how you and Tom are methodical about testing, I’m wondering if you can talk to how you decide what to test (CTA buttons, or LPs, or whatever)? The methodology behind it?

    I’ve read “Don’t test a whisper, test a scream,” and that makes sense to me. Test big elements, not small, little tweaks.

    Do you agree with this approach?

    If you do, do you go off of your gut to decide what to test, or is there a more systematic approach?

    If you don’t, how do you think about and decide what to test?

    I recognize that you two have enough of a bankroll to test anything and everything you’d like. But for those of us starting out (with limited funds), how can we get the biggest testing bang for our buck?

    Thanks again!

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