We are a small but highly efficient group of top engineering talent focused on delivering cutting edge ad-tech products.


iPyxel Creations was launched as a 2-man army as Tom left his full time job.


Thousands of marketers, media buyers, and affiliates have used our products.

1 Billion+

Our products have provided tracking for over 1 billion performance-driven clicks.

Our Mission

iPyxel Creations’ mission is to create innovative demand-side technology to allow businesses and brands of all sizes access to efficient management, automation, and optimization of digital ad campaigns. We promote do-it-yourself digital advertising and performance based customer acquisition.

We strive to maintain a personal dialogue with our customers, folowers, and partners so that we may pinpoint the needs of our stakeholders, properly serve the needs of our ecosystem, bring transparency to digital advertising, and advance our industry as a collective.

Our products aim to make campaign creation, ad management, and performance optimization more efficient through automation and cross-platform data aggregation. We focus on performance, customer acquisitions, and the bottom line.

The Team

Tom Fang

Founder & CEO

Tom is the founder of iPyxel Creations, which he bootstrapped upon leaving an early career in real estate private equity. He has a relentless passion for product, design, and user experience. Prior to advertising technology, Tom was analyzing and executing large real estate investment transactions at Walton Street Capital, a multi-billion dollar private equity fund. He graduated magna cum laude from the Wharton School of the University of Pennsylvania with a B.Sc. in Economics.

David Fairbanks

VP of Engineering

David is iPyxel’s founding engineer and a true full stack engineer. He’s been developing complex web applications for over 12 years with a focus and passion for difficult challenges on the back-end. He is the brain behind iPyxel’s core technology and is in charge of our globally distributed AWS architecture. Previously, David was Studio Manager at Jay Silverman Productions in Hollywood where he worked in cinematography and maintained servers and web applications.

Josh Bernitt

Software Engineer

Josh joined iPyxel in 2015 as a software engineer, utilizing his years of experience as a full stack engineer in startup, as well as corporate, environments. Prior to iPyxel, Josh supported the FDIC service operations contract for the Computer Science Corporation. Josh graduated from the University of Maryland Baltimore County with a Bachelors of Science in Computer Science, specializing in software engineering with a minor in mathematics.

Aaron Peterson

Software Engineer

Aaron brings to iPyxel nearly 18 years of full stack and iOS development experience and has worked closely with large distributed architectures for the past decade. Prior to joining iPyxel, Aaron has worked for Fortune 500 companies such as Ford Motor Co. and Ernst & Young but got his start in web development at age 19 coding e-commerce integrations at Berries.com. A certified app junky, he can often be heard bragging about how he was one of the first 5,000 Instagram users.

Chris Purvis

Software Engineer

Chris has been in web development for over the past decade, working on everything from robust and custom CMS’s, to online movie-making applications, to Flash games. Prior to iPyxel, Chris worked on a small business portal for Barclays and a churn-prediction application for a big-data startup. Chris graduated from the University of Texas at Austin with degrees in both Film and Computer Science. In his spare time, Chris enjoys writing science fiction and producing electronica.

Kevin Che

Customer Success

Kevin lives in the day-to-day weeds of our tracker, Thrive, with the single mindset of solving all client support requests as soon as possible. Additionally, he will be taking on other operational responsibilities. Prior to joining iPyxel Creations, Kevin worked in product development, prototyping, and manufacturing. Kevin has a mechanical engineering degree from Case Western Reserve University. He’s also a self taught musician who enjoys recording and producing music.

Aziz Kamara

Customer Success

Aziz is absolutely dedicated to making our customer’s lives easier. He is relentless at finding the right answers, and he always goes the extra mile to serve our clients. In addition, he produces much of our blog posts. Prior to joining iPyxel Creations, Aziz was an administrator at a hospital chain. Aziz attended North Dakota State University. Aside from performance marketing, Aziz is an avid musician with the guitar as his instrument of choice.