After a couple of months of creating campaigns early in my POF career, while attempting to exclude iOS and Android, I accidentally created a campaign targeting ONLY iOS & Android. I realized soon after that what I previously thought was an idiot mistake was actually dumb luck. Follow along to find out why. In a…
POF CPM Optimization: Find the Exact CPM to Maximize Profit
Now that you’ve gotten full grasp of the basics of CPM bidding on POF, let’s jump ahead and assume that you’ve found your profitable creatives. Now you’re ready to hold everything else constant and find the CPM that produces the most profit for that campaign. Your first inkling might be to duplicate your existing campaign…
How Bidding Works and What to Bid on POF
POF’s CPM-based bidding system can be confusing for people who are more familiar with CPC bidding systems. If you’re used to Facebook’s CPC bidding system, I promise you that once you get used to POF’s system, even though it’s not perfect, it will further justify your hatred toward the Facebook ad platform. POF Bidding System…
3 Ways to Optimize for the Best Offers to Run
When I first started out in this business I learned some things very quickly: without testing, nothing is ever certain. I made sure to split test every aspect of my campaigns to ensure that I was making the most out of my money. Still, the last thing I ever thought of was split testing traffic…