POF traffic is touted as the easiest/friendliest traffic sources available to performance marketers today, and with their ever expanding targeting options they’re trying to keep it that way. But with all those targeting options, figuring out where to start and what to monitor can be a hassle. To shed some light on this subject, we…
Conquer Long Copy Landing Pages with Sticky CTAs and Scrollers
One of the greatest hurdles a lot of performance marketers face with long copy is determining where to position their Call-to-Action (CTA). Should you place it after your headline, by the testimonials, under your value proposition? Luckily, with some coding, we don’t have to worry about choosing one spot. We can create a CTA that…
6 Proven Weapons of Influence That Will Get You Conversions – Social Proof
If you’ve read any of our posts about landing pages, you’re probably aware that social proof can be a powerful thing. But to truly harness the power of social proof, we need to understand when it’s used, and to what extent it can be effective. Following our series on the 6 weapons of influence as…