Attention-Grabbing CTA’s Part 1: Animated GIFs With Photoshop

It’s a fact: when a person is more engaged in an advertisement or activity, the likelihood of that person taking action (buying something, calling a number, submitting an e-mail, etc…) increases. You can engage the user by posing a question (asking questions solicit an internal response, thus engaging the reader) presenting a miniature interactive game…

How to Split Test Traffic Networks

Everyone should know that when testing an offer that you should always split test and optimize. Rarely, however, does anyone mention how imperative it is to split-test between different offers, and going even further to split test different traffic networks. I think that split-testing traffic networks isn’t widely discussed because it regards a theory that’s…

How to Split Test Landing Pages vs. Direct Linking

Recently, a lot of our subscribers asked us how to properly split test different landing pages to fully optimize their campaigns. It seems that while a lot of people are aware of the Rotation Script provided by the great people at Prosper, many individuals don’t know how to set it up or use it. There…

Easy Step-by-Step Campaign-Creation Walkthrough for POF

Recently, we asked what kind of content you wanted us to feature in future posts and a large majority of you replied that you wished to see more tutorials on how to set up a campaign from start to finish in POF. So I took some time to set up a quick walkthrough video of…