The term above the fold originated from the days of the newspaper—remember those? Newspapers are delivered folded up and the half on the front that is visible is referred to be above the fold. It’s the first thing people see when they pick up a newspaper. It’s also put on display at newsstands where often…
Fast Mobile Data Analysis via Excel Pivot Tables
The name “Pivot Table” somehow makes it sound like it’s some advanced gizmo only reserved for the Excel wizards. It’s actually quite the opposite. It’s an easy, fast, yet powerful, way for marketers who are not familiar with Excel to quickly be able to analyze large amounts of data. So, if Excel gives you a…
Aggregating Creative Data Across Multiple POF Campaigns
Say you decide to target younger females with a specific angle. You might want to target females age 18-29 but split it up into 3 age groups: 18-21, 22-25, and 26-29. Further, you might also decide to split test Caucasian and everyone else. With 3 age groups and 2 ethnicity groupings, you would be required…
POF Traffic Volume Monitor: Record Traffic for All Campaigns Every 15 Minutes Automatically!
Update 10/30/2012: POF recently made some changes to their interface that completely disabled this software’s abilities to retrieve the proper data it needs. We’ve since made an update. Yay! Download the updated working version below. This VERY easy to use tool will track the traffic you get on your POF campaigns automatically over user-defined time…
Connect Your POF Data to P202 or CPVLab Data to Calculate Creative ROI
April 15, 2012, UPDATE: added the ability to sort the data in the resulting report! Download the latest version below. March 25, 2012, UPDATE: the Campaign Viewer now supports the ability to analyze data from multiple campaigns in the same spreadsheet! This is a simple Excel spreadsheet that we made to help you better analyze…